![]() ![]() T-Mobile was also the winning store location in Greenwich, CT with a 4.81% increase in foot traffic on release day.ĪPPLE STORES VS. Dallas had a unique situation where the only carrier store that saw an increase in foot traffic on release day as compared to the day prior was T-Mobile with an 11.30% increase. ![]() ![]() Chicago’s Sprint location came out on top with a 24.60% increase in foot traffic on release day as compared to the day prior. Pasadena’s AT&T, T-Mobile and Sprint locations all saw increases, 6.29%, 19.19% and 27.27% respectively. Pasadena’s Apple location saw a 79.52% increase, followed by Miami’s Apple Lincoln Road store at 60.09% increase, Dallas’s Apple Knox Avenue location at 32.44% increase, Chicago’s Apple Lincoln Park store at 30.17% increase, and Scottsdale’s Apple Fashion Square location at 22.48% increase as compared to the day prior.ĬARRIER STORES DRIVE LARGE CROWDS ON RELEASE DAY, TOO.Īs for local carrier stores in close proximity to our targeted Apple Stores, many saw an increase in foot traffic on release day as compared to the day prior, as well. Other than Greenwich’s Apple Avenue store, all locations saw a significant increase in foot traffic at the Apple Store on release day compared to the prior day. In a world where online shopping is growing at unprecedented rates, it’s clear that a large group of consumers still visit brick and mortar for new item purchases, including the oh-so-coveted iPhone. We collected data from September 19 to September 21 in order to identify the change in foot traffic based on mobile users in the days before, during and after the new iPhone hit stores. We looked at major stores on the West Coast (Pasadena, CA and Scottsdale, AZ), the Central US (Chicago, IL and Dallas, TX), and the East Coast (Miami, FL and Greenwich, CT), to uncover how buying behaviors changes across the country. We set up temporal targeting fences around each location in order to analyze the foot traffic of mobile users seen within each fence on a standard day prior to the release day, the release day, as well as the Saturday following the big release of the iPhone. So, we put our Geo-Fencing with Event Targeting solution to work, creating fences around six popular Apple stores (as ranked by Business Insider), as well as the closest carrier stores in proximity to each Apple store for AT&T, Verizon, T-Mobile, and Sprint. We were curious… with all this buzz, which Apple store would see the highest foot traffic on release day compared to the days prior to the big release? We also wondered if shoppers would rush off to their closest Apple store on release day or if they preferred visiting their local carrier store to make the big purchase. The new iPhone 11 and iPhone 11 Pro recently hit stores on Friday, September 20 and it was certainly no different. The Apple Store app is essential for anyone visiting an Apple Store.With each release of the new iPhone - a coveted piece of technology for many people - there is always excitement and hype. And while you’re shopping in-store, pull up the Apple Store app and scan accessories – these small items are billed to your Apple account and you can walk out the door without even waiting for checkout. Place an order for pick-up and the items are paid-for, bundled together with your name on them, and ready for you or someone you designate to sign and go in minutes. Use it to order Apple products for shipping to your home or office. You can schedule a workshop or Genius Bar appointment. The Apple Store app is the key to making your Apple Store experience quick and pleasant. Although these can be helpful, you can bypass the process by using the Apple Store app on your iPhone or iPad. You can make an appointment at the Apple web site, but that sometimes requires answering a number of preliminary troubleshooting questions and suggested solutions. Make an appointment and a staff member will be ready and waiting for you when you arrive. But don’t just show up unannounced – Apple Stores are notoriously busy and you might wait for hours. If you have questions about your iPhone, iPad, Mac or other Apple product, you may need to make a visit at your nearest Apple Store.
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